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Sturgis Motorcycle Rally

Sturgis Motorcycle Rally

Sturgis Motorcycle Rally

Held in early August, the annual Sturgis Motorcycle Rally was established in 1938 as the Black Hills Classic in western South Dakota.

Happening along Main Street in downtown Sturgis, the Sturgis Motorcycle Rally draws nearly one million attendees to the event.

At the rally, Harley-Davidson and Victory motorcycle companies display new models, while other vendors sell accessories and rally souvenirs.

Attendees may also check out the Annual Mayor’s Ride, the Annual World Championship of Custom Bike Building, and the Sturgis Motorcycle Museum & Hall of Fame.

Address: 1040 2nd St. Sturgis, South Dakota 57785  |  Phone: 605-720-0800

Best Western Sturgis Inn

2431 Junction Avenue, Sturgis SD 57785-2559
Phone: (605) 347-3604  |  Fax: (800) 611-3569  |  Hotel Details  |  Reservations

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